For the residents and visitors who want to know what is really going on locally, they rely on The Observer.

No other media in the two-county region delivers the hyperlocal news coverage of The Observer Media Group’s three community weekly newspapers, three lifestyle magazines and daily-news website and e-newsletters.

And no other news medium delivers local news, information and entertainment with panache and style of The Observers. Our tagline says it all: “You. Your Neighbors. Your Neighborhood.” 

Whether on Longboat Key, on Siesta Key, in the city of Sarasota or around the fast-growing Lakewood Ranch community in Manatee County, The Observers’ focus is always on people. 

In the Longboat Observer, it may be a profile of a retiree who is making a difference as a volunteer tutor. In the Sarasota-Siesta Key Observer, readers find engaging coverage of the city’s rich cultural arts scene or, say, neighbors concerned about the need for a traffic light at a business intersection. Or, in the East County Observer, there’ll be great coverage of the Lakewood Ranch High School’s championship girls’ softball or boys’ golf team.

The Observers’ news coverage is 100% local. And that style of community journalism has made the Observers the dominant news medium in the region, with more than 115,000 readers a week. And those loyal readers find the local news they want however they want it — in print weekly, online daily or via the mobile app, a variety of e-newsletters and social media.